BOM100: Business of Music

36 Hours

Business of Music explains many of the misunderstood aspects of the recording business, and covers topics from traditional record distribution to today‚Äôs independent record label model. Students will learn about music licensing, artist management, and the legalities of songwriting and publishing deals. In addition, students will explore distribution channels, promotion, merchandising, team building, and the importance of entrepreneurship. 

Also covered are the fundamentals of studio operations; including accounting, client relations, and staff and equipment management. Strong emphasis is placed on scheduling, promotion and marketing, and interpersonal communication. This course explores how businesses manage, change, and formulate strategies for sustainable success and competitive advantage in the music and entertainment industries. Priority is placed on building skills in entrepreneurship, and strategic, lateral, and critical thinking through analysis of traditional and emerging business models.